The Oxford Thesaurus An A-Z Dictionary of Synonyms - brand n.

1) kind, make, type, sort, variety; brand name, manufacturer, maker, trade name, trade mark, label, mark, marque, Chiefly US and Canadian name brand: Which brand of toothpaste do you prefer? Our advertising agency is conducting a survey of brand loyalty. --v. 2) mark, stamp, identify, tag, label, trade-mark: We sell only branded merchandise in our shops. 3) label, characterize; stigmatize, discredit, disgrace: Because his actions at the front were misinterpreted, Corporal Williams was branded as a coward.